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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

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The CRM Playbook for Manufacturing Enterprises

SugarCRM

Manage Dealer Network Most manufacturing enterprises sell and service their products through a network of dealers, usually spread globally, that retail in local markets. This dynamic significantly reduces operational costs linked to market penetration and local transactions.

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Meet the Spiff Team: Chapter Seven

The Spiff Blog

MaryFran is new to the tech space but not new to sales and has dabbled in retail throughout her career. She initially wanted to pursue a degree in the medical field, but later switched to business marketing. Katie Miller, Director of Marketing Operations. What excites you most about your role at Spiff?

Meeting 72
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SalesProCentral

Delicious Sales

Marketing (6398). Demand Generation (181). Networking (1503). Retail (342). Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Advertising (694). Selling Skills (528).

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Account-Based Marketing. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. AB Testing. Account-Based Everything / Revenue.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders. A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Joyce Johnson. Hang Black.

Hiring 130