Fill the Funnel

NOVEMBER 8, 2010

The web tool used to capture and create this report is Tweetreports. Peter Stewart, SVP Collaboration Technology Solutions, PGi entertained the audience with a series of entertaining videos and then introduced the attendees to a new virtual meeting web tool - iMeet. Renee Gellatly, Marketing Manager, Demand Creation at NetApp, Inc.

Twitter 83

Twitter Conference Axonom SAP 83

Green Lead's B2B

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Buyers put themselves in the funnel where they want to be. They jump around.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

OnePageCRM

MARCH 2, 2017

Demand generation – Top of funnel, content marketing, social publishing. We did a content audit at SAP and found that over 60% of the content created by marketing – for one product area alone – was never used by anybody.’’. TOF content: blog posts, infographics, quizzes, sales calculators/tools, videos.

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48