Remove Demand Generation Remove Research Remove Retention Remove Software
article thumbnail

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Even those at the top are always at risk. So what components make up this effort? Company transformation.

article thumbnail

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Even those at the top are always at risk. So what components make up this effort? Market expansion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Expand goals could include capitalizing on upsell and cross-sell opportunities, and increasing loyalty and retention rates. Here’s where you start.

Marketing 192
article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Expand goals could include capitalizing on upsell and cross-sell opportunities, and increasing loyalty and retention rates. Here’s where you start.

Marketing 120
article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Research each role to get a general sense of what they do, their goals, and their pain points. Build brand awareness and demand generation with inbound and/or outbound methods.

article thumbnail

Mapping The Sales Process: 7 Steps For Success

InsideSales.com

Researching – Once the company’s product or service is established as relevant to the potential customer’s needs, the sales rep begins researching to create a more tailored sales experience for the client. Presenting – Presentations should be given to more serious prospects, as a result of research done on the customer’s needs.

article thumbnail

Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. SaaS was the end of forms based software. Facing the Reality of A.I.

Trends 96