Remove Direct Mail Remove Marketing Remove Retention Remove White Paper
article thumbnail

The 5 Top Media for Cold Prospecting

Pointclear

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. That compares to $7 billion spent on direct mail and $4.5

Media 233
article thumbnail

Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing

Nutshell

To point you in the right direction, we’ve compiled a list of some of the best and most popular B2B sales tactics from general practices to specific sales techniques you can use to close more of your deals. It’s typically an outbound marketing method that salespeople or sales development reps (SDRs) are tasked with. Direct Mail.

article thumbnail

GDPR lawful data processing – why is insight so important? [Here’s Why]

Artesian Solutions

For example, a customer that previously downloaded a white paper or ticked the box to receive further information after a webinar or conference cannot be assumed to have “opted-in”. Customer experience has been hailed as the most important aspect in both new customer generation and customer retention. This cannot be ambiguous.

Data 40