Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Health Care & Social Assistance Accommodation & Food Services Other Services Public Administration.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. But aren’t ecommerce and digital marketing growing and becoming dominant channels? .

Channels 42

Channels Marketing Retail How To 42

Zoominfo

OCTOBER 2, 2019

Founded over 100 years ago, International Business Machines (IBM) is a multinational computer, technology, and IT consulting corporation that manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services. Revenue: $131.4 Revenue: $280.5 Revenue: $51.9

Company 100

Company Ideal Customer Profile Lead Rank Lead Scoring 100

Crunchbase

JANUARY 27, 2021

Let’s say you’re selling to health care companies. Even if you have a comprehensive list of recently funded health care companies, you don’t want to waste your time reaching out to every single one of them. A quick tip to focus your search is to benchmark companies that have already raised a certain amount of funding.

Hiring 122

Hiring Lead Rank Lead Scoring Ideal Customer Profile 122

Bigtincan

DECEMBER 8, 2021

So, some sales and marketing teams may be evaluating Highspot alternatives. In addition, many Fortune 500 clients from financial institutions, manufacturing industries, pharmaceuticals, health care, technology, retail, and energy have adopted Bigtincan to help their sales reps effectively engage with prospects and customers.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59