6 Ways to Drive Favorable Customer Decisions
Sales and Marketing Management
APRIL 3, 2016
Issue Date: 2016-03-01. Author: Jeff Bloomfield. Teaser: To capture favorable votes, salespeople, like politicians, need to pull six key levers that guide decision-making. These levers affect the limbic system of the brain, which holds memories, emotions and many core beliefs. Messages tied to these levers stimulate us to cast a vote or buy a product or solution.
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