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Get It Together! Marketing and Sales Collaboration That WORKS

The Pipeline

Instead of finding a positive solution to honor the common goal of growing the company, the two teams debate who is right. Smart companies today realize the problems of communication breakdown between sales and marketing teams. She specializes on the topic of small business tips and resources and business news.

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B2B is Dead – Long Live B2P

DiscoverOrg Sales

While B2C enjoys its continual evolution of character and color as companies market to an ever-sophisticated internet audience on social media apps, B2B stands in a completely different light. In either sense, whether it’s through big budget research or social media presence, consumers are generally easier to track in B2C.

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