Pointclear

FEBRUARY 2, 2011

Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter.

Trends 180

Trends B2B Social Media Marketing 180

Pipeliner

MAY 13, 2020

As the newest generation (born between 1995–2015) comfortably settles into its 20s, hiring managers have begun understanding its potential, talent, technological insight, and social media expertise in its entirety. 5. Focusing on Soft Skills.

Hiring 98

Hiring Trends Retention Ideal Customer Profile 98

The Pipeline

DECEMBER 31, 2015

Instead of finding a positive solution to honor the common goal of growing the company, the two teams debate who is right. Smart companies today realize the problems of communication breakdown between sales and marketing teams. It’s unproductive…but it doesn’t have to work this way. It’s costing them money.

Sales Qualified Lead 120

Sales Qualified Lead Marketing Small Business Small Business 120

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Educate New Customers about How to Use Your Product or Service. Education can be active or passive, synchronous or asynchronous, formal or informal. What Is Customer Retention?

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Crunchbase

NOVEMBER 17, 2022

However, the primary difference between outbound and inbound sales for companies is where the lead originated. An inbound sale begins with the prospect reaching out to your company. They want to know more information, connect with you on social media, or are already confident they are ready to make a purchase.

Inbound 52

Inbound Outbound Strategy Ideal Customer Profile 52

DiscoverOrg Sales

AUGUST 24, 2017

While B2C enjoys its continual evolution of character and color as companies market to an ever-sophisticated internet audience on social media apps, B2B stands in a completely different light. In either sense, whether it’s through big budget research or social media presence, consumers are generally easier to track in B2C.

B2B 186

B2B B2C Buyer Persona Social Media 186