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Get It Together! Marketing and Sales Collaboration That WORKS

The Pipeline

Sales and marketing teams also had unique silos. This is especially true of sales and marketing departments. Sales teams fail to see the value in marketing, while marketers see salesmen as lazy. Sales and Marketing Don’t Have to Go Head to Head. All this bickering is stealing from your company’s bottom line.

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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

Any company involved in selling needs to decide where to center its efforts: outbound or inbound sales. Balancing outbound selling and inbound selling will enable you to prep your sales team to deliver the right strategies at the right moment. What are outbound sales? What are inbound sales?

Inbound 52
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4 Trends Shaping B2B Marketing in 2011

Pointclear

Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter.

Trends 180
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Source: Bain & Company. Educate New Customers about How to Use Your Product or Service. Social media makes it so easy for customers to speak their minds.

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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. Clear, relevant communication is crucial for any company.

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Top 5 Hiring Trends for 2020!

Pipeliner

Recent studies show a whopping 84% of companies that have current hiring needs anticipate using executive recruiters to fill those roles. Executive recruiters deliver top talent to hiring managers attention that he would not have otherwise had access to, making companies substantially more competitive in the current war for talent.

Hiring 98
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B2B is Dead – Long Live B2P

DiscoverOrg Sales

Each acronym provides the building block at a company’s inception to describe their mission statement, target market, and product. Sales and marketing departments live and die by their ability to grasp these concepts, and a company’s success hinges an identifying the target market within each audience. But even this is changing.

B2B 186