Get Better Results From Your Leads – Through the Sales Rep Lens
SBI Growth
AUGUST 25, 2012
But it’s marketing that has the tools and data to deliver. The company isn’t in one of the industries where Apex sells most of their products/services. They have the tools and data. The web sites they visit, webinars they attend, e-books and blogs they read. Reps use their own definition of a “good” lead.
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