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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. One of its benefits includes connecting directly to primary decision makers instead of dealing with groups of buyers and chains of execs. Why Divide Enterprise and SMB Sales?

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How to Create a Targeted B2B Customer Profile

Zoominfo

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. 5 Steps to the Customer Profiling Process. How did your marketing team not know?

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article thumbnail

How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. One of its benefits includes connecting directly to primary decision makers instead of dealing with groups of buyers and chains of execs. Why Divide Enterprise and SMB Sales?

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BANT vs. MEDDIC: Comparing Sales Qualification Frameworks

The Spiff Blog

The BANT methodology, which sales organizations have used since the 1950s, relies on four criteria to qualify prospective customers: Budget, Authority, Need, and Timing. Budget : Does the prospect have the budget available to purchase your product or service? Let’s start with the simpler of these two common frameworks.

article thumbnail

How to Create a Targeted B2B Customer Profile

Zoominfo

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. How did your marketing team not know?

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40+ of the World’s Best Sales Training Programs to Get Your Team Into Shape

Sales Hacker Training

Demand for sales development training will intensify as more and more companies opt to strengthen lead qualification. Cegos Group. Cohen Brown Management Group, Inc. Miller Heiman Group. RAIN Group. Sales Readiness Group (SRG). The Brooks Group. The Harris Consulting Group. Tyson Group.

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The Ins & Outs of Lead Distributions [+5 of the Best Tools for It]

Hubspot Sales

Similarly, every prospect has their own interests and needs, informing the nature of how they like to be sold to. In many cases, those " how's " between reps and prospects can align — naturally making for smoother, more amicable sales efforts. Well, the answer might lie in a practice known as lead distribution. Region-Specific.