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The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

Vengreso

The past three years have seen radical shifts in the B2B sales landscape. From sales organizations having to go from in-person selling to virtual selling, to shifting how prospecting is done by leveraging online tools – there has been a lot to navigate.

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InsightSelling through StorySelling

Insight Demand

So if salespeople don’t challenge what customers have learned online with insight, then sales will be forced to follow the customer down the road of commoditization and discounting, because the customer has a limited view of the value of your product. ” Gord Smith, Director of Sales – Hitachi Canada. Insight Selling Fail.

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