No More Cold Calling

NOVEMBER 21, 2013

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 The only way to keep your pipeline full of HOT, qualified leads is to prospect through referrals. Do you really think marketing can qualify your leads?

Sales Qualified Lead 263

Sales Qualified Lead Lead Rank Lead Scoring Leads 263

Pointclear

JANUARY 26, 2012

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

Media 233

Media Direct Mail netFactor Trade Show 233

Jonathan Farrington

AUGUST 10, 2012

It seems sometimes that when the prospect does not have a purchase order in one hand and a pen in the other that the lead was not good. Companies could close up to five times more business without additional tools by simply optimizing the current marketing and sales process. Enabling shields loved ones in the name of love.

Top of Funnel 35

Top of Funnel Sales Qualified Lead Sales Enablement Lead Rank 35

Pointclear

MAY 5, 2015

However, the welcome email should do far more than alert your prospect that he’s now subscribed to some type of service. The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. It’s good to think outside of marketing automation. Retargeting.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100