No More Cold Calling
NOVEMBER 21, 2013
Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 the most powerful tool in your sales toolbox is still you! You can’t depend on your marketing department to generate real leads. Even in Sales 2.0,
Pointclear
NOVEMBER 7, 2018
It is based on fixed principles and is reasonably exact. The Tools are Available, but the Flesh is Weak. The tools are available to prove marketing’s return on investment, but the flesh is weak, except perhaps for those who believe measuring marketing’s ROI is worth the effort. Every statement has been weighed.
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Jonathan Farrington
AUGUST 10, 2012
Companies could close up to five times more business without additional tools by simply optimizing the current marketing and sales process. Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes.
Pointclear
OCTOBER 9, 2013
Marketing automation in the hands of a fool is still a fool’s tool.”. In other words, falling short of sales goals due to a lack of follow-up is caused by the attitude of managers and an increased reliance on automated inside sales platforms, which are great at generating tons of unqualified leads that won’t lead to sales.
Pointclear
MAY 1, 2013
There are numerous advantages that result from having access to this information, delivered by tools that are easy to use and provide insights into relevant business events as they happen. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.
Pointclear
JANUARY 26, 2012
Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.
Pointclear
DECEMBER 8, 2011
As a marketer, you almost always know your costs—how much you’re spending on those tools, consultants, services and of course the value of your own and your team’s time that is being applied to the various campaigns and ongoing initiatives you’re running. A recent lawsuit, for instance, values Twitter followers at $2.50
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