Pointclear

OCTOBER 9, 2013

Marketing automation in the hands of a fool is still a fool’s tool.”. Jim points out that 3rd party telemarketing services are getting more business than ever because of the need to qualify a large number of inquiries, when really companies should be looking inward. What, exactly, is a qualified lead? How do you measure that?

Follow-up 230

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 230

Pointclear

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

Media 233

Media Direct Mail netFactor Trade Show 233

Jonathan Farrington

AUGUST 10, 2012

We even had one sales rep follow-up on a lead by saying: “Some telemarketing company in Atlanta said you were interested in buying our solution. Companies could close up to five times more business without additional tools by simply optimizing the current marketing and sales process. Enabling shields loved ones in the name of love.

Top of Funnel 35

Top of Funnel Sales Qualified Lead Sales Enablement Lead Rank 35