Why Should the CEO Actually Lead a Referral Program?
No More Cold Calling
JANUARY 7, 2016
However, he was too focused on building out the bells and whistles on his software to worry about follow-up. After he finished outlining his sales process, he sat back and said: “That’s perfect. ” What About a Referral Program? But there was no referral program in place, so no one was asking for referrals.
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