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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Follow John Koehler on Google+. Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. These foundations provide rich data input.

ROI 306
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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture. . • Growing interest to a purchasing level. • Finding partners. • Coaching Inside Sales. Targeting Eloqua to grow my knowledge of their industry leading lead generation tool.

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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

We had future mental models, this attribution place where connecting into whether it was Google analytics or Adobe Omniture, and really being able to get the ROI on your press was a really important thing. And so we were just a thorn in their sides in some ways, but we were also ahead of the game.