Pointclear

AUGUST 5, 2016

Marketers specifically, in many companies, have been so used to working the top of the funnel – focusing on Web visits and campaigns and leads – that it can be hard to see sales enablement, for example, as something in their purview. You can’t buy a beer with a marketing-qualified lead.

Top of Funnel 100

Top of Funnel Funnel Lead Rank Marketing 100

Pointclear

NOVEMBER 27, 2017

Increase qualified leads for existing territories. We know that qualified leads close faster than unqualified leads. An immediate increase in qualified leads going to the existing reps makes them more productive which helps off-set losses. Create qualified leads for new territories. More on nurture here.).

Forecasting 124

Forecasting Sales Forecasts Territories Sales Qualified Lead 124

Green Lead's B2B

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Harte Hanks 29

Harte Hanks Lead Management LeadMaster LeadQual 29

Pointclear

DECEMBER 17, 2013

She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. the HIMMS Media Group, and the Business Information Industry Association. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Pointclear

JUNE 12, 2018

Increase the Lead Generation Budget for Qualified Leads. Qualified leads, i.e. people with a declared need and an intention to buy, will save the forecast. Start driving up qualified leads now, from July through the end of the year, and sales will jump. The goals are: At least a 25% jump in qualified leads.

Forecasting 113

Forecasting Outsourcing Services Sales Qualified Lead Discount 113

Pointclear

FEBRUARY 27, 2014

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. the HIMMS Media Group, and the Business Information Industry Association.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

APRIL 13, 2012

Marketing is now looking at the impact they’re having in terms of the leads they contribute along with what’s happening with those leads further down the sales pipeline. Jeff notes there is a link between marketing and sales dysfunction and marketing’s challenges in convincing sales of the value of lead nurturing.

Marketing 169

Marketing Social Media Scale Trade Show 169