Pointclear

AUGUST 5, 2016

We’ve seen pushback from marketing, from sales, even from executive teams initially who either don’t understand the concept or aren’t seeing the full potential of what marketing can help achieve in the organization. Talk more about that, how has the perception of marketers changed with a Full Funnel Marketing approach?

Top of Funnel 100

Top of Funnel Funnel Lead Rank Marketing 100

Pointclear

NOVEMBER 27, 2017

Increase qualified leads for existing territories. We know that qualified leads close faster than unqualified leads. An immediate increase in qualified leads going to the existing reps makes them more productive which helps off-set losses. Create qualified leads for new territories.

Forecasting 124

Forecasting Sales Forecasts Territories Sales Qualified Lead 124

Green Lead's B2B

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3.

Harte Hanks 29

Harte Hanks Lead Management LeadMaster LeadQual 29

Pointclear

DECEMBER 17, 2013

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. the HIMMS Media Group, and the Business Information Industry Association.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Pointclear

JUNE 12, 2018

Increase the Lead Generation Budget for Qualified Leads. Qualified leads, i.e. people with a declared need and an intention to buy, will save the forecast. Start driving up qualified leads now, from July through the end of the year, and sales will jump. One Lead Gen Option.

Forecasting 113

Forecasting Outsourcing Services Sales Qualified Lead Discount 113

Pointclear

FEBRUARY 27, 2014

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. By now it’s clear that the database is the single most important success factor in B2B marketing communications. Train up your team.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

APRIL 13, 2012

Marketing is now looking at the impact they’re having in terms of the leads they contribute along with what’s happening with those leads further down the sales pipeline. This perspective is forcing marketing to have more interaction with the sales organization. Jeff Ernst's research at Forrester. Stay Tuned.

Marketing 169

Marketing Social Media Scale Trade Show 169