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How to Fix a Sales Forecast Killer

Pointclear

Territory turnover for this new sales manager isn’t unusual, but the solution can be evasive, expensive and humbling. Experienced sales managers, however, know how to deal with it. He had 10 sales territories in his domestic North American sales force. Experienced sales managers, however, know how to deal with it.”. _.

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What Does “Full Funnel Marketing” Really Mean?

Pointclear

The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. The book covers a wide range of “full funnel marketing” areas, including technology, sales enablement, productivity best practices and more. So how do Full Funnel Marketers measure their work?

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

Pointclear

My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations.

Marketing 247
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B2B Prospecting Data Just Keeps Getting Better

Pointclear

A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. the HIMMS Media Group, and the Business Information Industry Association.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Green Lead's B2B

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. So choose wisely.

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Marketing Automation is Not Marketing Strategy

Pointclear

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. Train up your team.

Marketing 266
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How to Make Forecast If You’re Failing at the Half

Pointclear

The sales manager has only a few weeks to make his or her first-half numbers and if they’re behind, he or she is not sleeping. Also, getting a new sales manager at mid-year won’t have an impact until the following year. Why it Matters: “In B2B, most companies have sales cycles longer than three months. One Lead Gen Option.