The Pipeline

SEPTEMBER 25, 2013

Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction.

Cold Calling 282

Cold Calling Outsourcing Services Wireless Harvest 282

Increase Sales

AUGUST 15, 2012

some Mesopotamian farmers made the astonishing discovery that bread wasn’t the only thing they could make from harvested grain. What matters in a marketing context is that you’re already hooked to keep reading to find out what happens next. One afternoon back in 10,000 B.C., Credit www.sxc.hu. Credit www.sxc.hu.

Harvest 153

Harvest Transportation Film Hotels 153

HeavyHitter Sales

JUNE 10, 2013

One line in the article was very thought provoking; ‘If seal pups were as ugly as lobsters, their harvest would go unnoticed. The words, “nightfall,” “strange town,” “long way from home,” provide the mental imagery that enable the listeners to be quickly transported to Reagan’s place and mood (in an unfamiliar place a long way from home).

Hotels 122

Hotels Lead Rank Lead Scoring Harvest 122

HeavyHitter Sales

JULY 4, 2008

One line in the article was very thought provoking: If seal pups were as ugly as lobsters, their harvest would go unnoticed. The creators of almost all of the hundreds of presentations I have reviewed over the past couple of years come not from sales but from marketing departments.

Lead Rank 68

Lead Rank Lead Scoring Hotels Harvest 68