Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Health Care & Social Assistance Accommodation & Food Services Other Services Public Administration.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Marketing and Advertising: 25%. How do I improve my email open rates? Media: 32%.

Industry 143

Industry Real Estate Outsourcing Services Biotechnology 143

Bigtincan

DECEMBER 8, 2021

So, some sales and marketing teams may be evaluating Highspot alternatives. In addition, many Fortune 500 clients from financial institutions, manufacturing industries, pharmaceuticals, health care, technology, retail, and energy have adopted Bigtincan to help their sales reps effectively engage with prospects and customers.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59