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The Importance of Asking Quality Questions in B2B Sales

The Center for Sales Strategy

Even the most experienced salesperson can overlook the importance of being highly prepared for the initial needs analysis. To address this, you can start implementing "The 5-Phase Hourglass Needs Analysis" for all new business calls and existing clients you want to grow.

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Be Prepared, But ‘Choose Your Own Adventure’ As the Story Unfolds

The Center for Sales Strategy

My advice to you is to treat every Hourglass Needs Analysis just like a Choose Your Own Adventure book. Go into the conversation with as many of the chapters, and as much of the story line, written as possible.

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