Crunchbase

JANUARY 24, 2022

Product-led growth (PLG), the process of putting the product at the center of the buying journey, has excellent benefits for organizations looking to easily set up their sales and product strategy. Think of PLG for complex solutions like a self-driving car. How to solve PLG’s problems.

Scale 98

Scale Hubspot Lead Rank Engineering 98

Partners in Excellence

JUNE 19, 2022

I’ll confess, upfront, that I’m skeptical, perhaps even a little cynical about Product Led Growth (PLG). PLG based strategies only apply to products in which an individual can acquire and get some value from a product. They think it’s an easy way to sell just by pushing products.

Scale 68

Scale Software Software Fashion 68

Partners in Excellence

DECEMBER 14, 2023

Some focus on PLG types of approaches, where the product sells itself–at least until one wants to scale that to the enterprise level. But then one thinks, even if this happens, who buys their products? How would they survive if buying died? There are all sorts of variations. Hmmm, what am I missing?

Retail 111

Retail Scale Margin Promotion 111

Product Management University

NOVEMBER 16, 2022

Starting a new company and building it around a product led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales.

Scale 52

Scale Incentives Incentive B2B 52

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Get a few paying customers who really love your product and build from there. So how do you get there?

Ideal Customer Profile 88

Ideal Customer Profile Conversion Marketing Hiring 88

Partners in Excellence

JUNE 23, 2023

I’ll use the SaaS world as the victim example of my observations, but each of us suffers from tunnel vision in how we look at innovation, go to customer, and discovery in our own sectors. PLG, Product Led Growth, is one of those areas. The concept is, “What if we made a product that sold itself?”

Scale 62

Scale Fashion Enterprise Enterprise 62

Sales Hacker

JANUARY 5, 2024

This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. The challenge comes down to knowing when and how much. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier.

Scale 97

Scale Intent Signal Ideal Customer Profile Intent 97