Pointclear

MARCH 20, 2014

You know when you get excited about new inbound leads. Well, I called 185 inbound leads like that, in one week. My objective was to book a 15 minute call with them (not a tough sell with a warm inbound lead). So, when marketing sent me the new inbound leads, I naturally got excited. The leads came from a webinar.

Inbound 262

Inbound Leads Marketing Qualified Lead Social Media 262

Pointclear

FEBRUARY 8, 2017

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.

Inbound 100

Inbound Pipeline Direct Mail Cost per Lead 100

Pointclear

AUGUST 14, 2012

This first blog is about the difference between inbound and outbound marketing results and the proverb or expression “Kill not the goose that lays the golden eggs.”. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).

Lead Generation 247

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 247

Pointclear

JUNE 5, 2017

You can listen to the webinar here. At PointClear, we facilitate accountability that translates into results. Then deliver it via all media (inbound and outbound), across multiple sales cycles, at just the right frequency. Accountable organizations win bigger deals--and drive a whole lot more revenue. Analyze, analyze, analyze.

Account 124

Account Sales Qualified Lead Top of Funnel PointClear 124

Pointclear

FEBRUARY 23, 2018

Is it the person who signed up for your webinar this week? At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. Before addressing that question, let me ask another. What is a lead?

Sales Qualified Lead 100

Sales Qualified Lead Forecasting Outsourcing Services PointClear 100

Pointclear

AUGUST 28, 2012

This second blog is about the importance of valuing qualified inbound and outbound marketing prospects and the proverb “A bird in hand is worth two in the bush.”. Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions.

Sales Qualified Lead 133

Sales Qualified Lead Lead Rank Lead Scoring Lead Management 133

Pointclear

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). On demand webinars perform 5 times better than live events.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174