MQLs? Aligning Marketing Metrics with Revenue Goals
Sales Hacker
FEBRUARY 2, 2024
In the wise words of Charlie Munger: “Show me the incentive, and I’ll show you the outcome.” If revenue is the North Star metric, everything you do should drive towards that. There are still marketing teams that don’t own a revenue number, which is crazy. in order to keep a seat at the revenue table.”
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