Lead Nurturing PointClear Prospecting Software 
Pointclear
FEBRUARY 28, 2018
I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales.
Pointclear
FEBRUARY 23, 2018
More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. Quality conversations and personal engagement with prospects. All the time we’re having unscripted conversation with our clients’ prospects.
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Pointclear
JULY 11, 2011
The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?” Frequent and rapid new competitor product introductions.
Pointclear
AUGUST 30, 2012
He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis.
Pointclear
AUGUST 20, 2018
In addition to analyzing the actual cost of a qualified lead (not just the cost to generate a raw lead), you should also carefully measure the progression of leads through the sales process. When analyzing one lead source for a giant software client, we found that marketing had generated 3,117 leads at a cost of $23.15
Pointclear
MARCH 22, 2018
That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer. Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company.
Pointclear
JULY 16, 2013
There is an active debate about the quality difference between leads from inbound versus outbound marketing. Let’s take a closer look at the quality of leads produced by these lead generation tactics and how this impacts your ability to further develop these prospects into customers.
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