How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite. You cannot speak “to” human buyers if you do not have industry, company, rank/role, and personal relevance. But then things change.
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