Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive
Sales and Marketing Management
SEPTEMBER 28, 2020
It is not uncommon for sales reps to travel around the world to win prospects with face-to-face meetings. A cold reach out during a tense situation could alienate the prospect forever. Diving deeper into customer data will help accurately measure active demand and allow you to target the most viable prospects in the market.
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