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Top Sales Enablement Conferences to Attend in 2024

Allego

In 2024, we’ll see plenty of top-notch conferences for professionals in all industries, especially sales enablement. Sales enablement conferences and other events offer the ideal opportunity for you to build your career skills, learn about new technologies, and hear about new approaches to sales enablement.

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From the Sales Floor to the Boardroom: Why Your CEO Cares About Sales Enablement

Showpad

Over the last few years, there’s been a significant increase in both interest in and deployment of sales enablement programs and technologies. Not surprisingly, enablement started and remains strongly focused on the sales organization. Sales enablement is expanding across the entire go-to-market domain.

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The Adapter’s Advantage: Sam Richter Explores GenAI’s Impact on Sales

Allego

“The challenge is when you use this type of tool, it acts like a human and it’s very confident in its result.” So, you must make sure you train the AI—input all the information and resources necessary for the tool to generate accurate results. Generative AI “tools are amazing, but they don’t have the experience we have.

Hiring 62
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Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

But the datasets that are being developed are only as good as the tools that deliver them. That is why DiscoverOrg is beating the pack and has emerged as a best-of-class sales intelligence platform. What does that mean and is the abundance of excellent targeting data available to sales reps making that possible? HS: Of course.

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Smart Selling Visions: Up-Close with Top Revenue Leader CEO Duncan Lennox of @Qstream

SBI

Duncan: The buying process has changed dramatically in the last decade and today as much as 70% of the buying cycle happens before a prospect ever reaches out to a vendor. They are reaching out to their friend Google instead.) This gives a very narrow window within which a sales rep must be able to add value for a prospect.

Up-Sell 139
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Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. Early and first it is important to: Quantify the Pain.

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Smart Selling Visions: Up-Close with Top Revenue Leader CEO Duncan Lennox of @Qstream

SBI

Duncan: The buying process has changed dramatically in the last decade and today as much as 70% of the buying cycle happens before a prospect ever reaches out to a vendor. They are reaching out to their friend Google instead.) This gives a very narrow window within which a sales rep must be able to add value for a prospect.

Up-Sell 57