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How Not to Buy Leads

Pointclear

During another PointClear prospect call, the contact stated that his source of leads, appointment setting, ended up with just four out of every 10 leads delivered being qualified. They both sold relatively expensive software solutions. The cost of an appointment was $900. In the first case, the maximum allowed cost per lead was $125.

Lead Rank 157
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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Marketing Automation Software That Delivers the Most Data Wins. The B2B Marketing Advantage of LinkedIn.

B2B 203
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What's it take to generate leads that fuel your forecast?

Pointclear

One dictionary defines agile as “relating to a method of project management … characterized by the division of tasks into short phases of work and frequent reassessment and adaptation of plans.”. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. They can’t.

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Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

Pointclear

” The table below is live data from a real client (large software company owned by an even larger software company) though the names have been changed to protect the guilty: In essence, what this table says is that for this software company (relatively expensive solution—a considered sale, if you will), the least expensive source for leads (..)

Inbound 217
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Dear CEO: Fix these three things and increase revenue

Pointclear

Here’s a real-life example: We once provided services to a large software company and I got a call from our day-to-day contact one morning about our lead cost—he said we were too expensive. I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%. They said the quality sucked.

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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

Pointclear

As a lead management software provider, we sit uniquely in the middle because we provide the software that drives the activities of both the end-user as well as professional lead gen and appointment setting companies. My friends over at PointClear have a good comparison guide titled, “ We Can Do It Cheaper.”

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What is Inside Sales (And Why Do You Need It?)

DialSource

Based on these different approaches, these models impact variables such as scheduling, software use, sales environment, etc. Related : KPIs Sales Managers Should Use to Track Field Agents Right Now. Adding another inside sales rep to your team simply requires another Internet connection, a laptop, phone, and the right software.