SBI Growth

OCTOBER 6, 2012

Later as a global CMO at SAP, he was the catalyst for SAP’s brand value rising $2.8B, or 46% during his tenure. You might remember ‘The Best-Run Businesses Run SAP’ series of campaigns that repositioned SAP from an exotic solution to significant adoption. See below for the escalation of brand value during Marty’s tenure.

B2B 306

B2B SAP Customer Transportation 306

Sales Hacker

JUNE 14, 2021

Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing. Unfortunately, most sales and marketing communications stop at the industry and company relevance and then we wonder why prospects do not respond.

Account Based Marketing 79

Account Based Marketing Top of Funnel Ideal Customer Profile Account 79

PandaDoc

OCTOBER 14, 2020

If you’ve ever had a letterbox, you’ve almost definitely received a well-written prospecting letter from the local estate agent. From steam engines making overland transport possible, to the way AI improves business operations. Not only can you get RSI, but the boredom can kill your energy and sap creativity.

Proposal 139

Proposal Software Software System 139