Why You Need to Stop Using 'Dear Sir or Madam' (And 9 Alternatives)
Hubspot Sales
JULY 18, 2018
When is it appropriate to use “ Dear Sir or Madam? ” Ideally, you want to grab your recipient’s attention in 30 seconds or less , and starting with “ Dear Sir or Madam ” is not a great way to do this. Why You Shouldn’t Use “Dear Sir or Madam”. But it’s polite! It’s business formal!
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