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Customer Lifetime Value and Why it Matters

Smooth Sale

And while evaluating metrics like lead conversion rates and customer satisfaction rates should be your priority, measuring Customer Lifetime Value (CLV) — one of the few metrics that managers tend to overlook — is just as valuable. What’s understood by Customer Lifetime Value (CLV)?

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Options for adding this tracking include: Tracking codes or UTM codes Unique landing page for attendees Tags or a specific pipeline in your CRM Adding up non-sales wins If you’re measuring ROO, your calculations will be a little less exact, but it’s possible to add up your non-sales wins and estimate your trade show ROO. Find out here.

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15 Essential Sales Strategy for Hotel Teams

Hubspot Sales

Add marketing’s creativity to it, and you're on your way to increasing your revenue. According to a study by Omni Hotels, offering virtual tours increases room bookings by 67%. You can even ask guests to tag your brand in their photos for more visibility. These include: 1. Partner up with Online Travel Agencies (OTA).

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