The Importance of Branding in Today's B2B Customer Acquisition
SBI Growth
OCTOBER 6, 2012
As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The more tangible metrics of Lead Generation are winning the day. Later as a global CMO at SAP, he was the catalyst for SAP’s brand value rising $2.8B, or 46% during his tenure.
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