Of Value Propositions and Elevator Pitches for B2B ? Score More.
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FEBRUARY 25, 2012
Of Value Propositions and Elevator Pitches for B2B. Recently I spoke with OpenView Venture Partners Managing Director Brian Zimmerman about the importance of having a strong value proposition as you build your company. They have a slanted point of view, based on what they sell, who they talk to and what their prospects tell them.
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