The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Updated Alinean Social Media ROI Calculator - New.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. in 2006, but still much lower on the trust scale than almost all other sources. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

MAY 6, 2010

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels. Latest Research. Let the Good Times Roll?

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

SalesLoft

JUNE 16, 2016

It’s not implausible that in the near future, SDRs will produce content (blog posts, landing pages, social media), assets (infographics, whitepapers, direct mailers) and events (guerilla marketing, field events, roadshows) for specific accounts on their own.

Account Based Marketing 52

Account Based Marketing SalesForce Lead Rank Analytics 52

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

FEBRUARY 4, 2009

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. Latest Research.

ROI 40

ROI Social Media Analysis Microsoft 40