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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. The solution?

Examples 208
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Instead, their team recycled topics they’re already familiar with and distributed them in a different format, using different channels. It’s definitely creative, but they didn’t do the impossible.

Examples 130
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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

This is particularly evident in channel programs. Additionally, sales and employee programs tend to outpace channel and customer programs in their use of individual travel regardless of company size. Analysis shows that the economic Net Optimism Score for incentive travel tracks closely with overall U.S.

Travel 205
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Not the “R” Word Again…

No More Cold Calling

The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Build new alliances or alternate distribution channels. Here, I’ve updated the order and added a bonus #9! Broaden Your Perspective/Narrow Your Focus: Is your sales and marketing focus working? What business are you in?

Referrals 240
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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

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A Tale of Two Violinists – Why Net Neutrality is More Than an Economic Issue

SugarCRM

Shortly after being eliminated from America’s Got Talent, she began making music videos regularly for her Youtube channel. Video Award for Best Series, and 2009 Streamy Awards for Best Comedy Web Series, Best Female Actor in a Comedy Web Series, and Best Ensemble Cast in a Web Series. AT&T is trying to acquire Time Warner.

Film 45
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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. navigation, placement of content, imagery, etc.)