To Get B2B Leads, Pick Up the Damn Phone!
No More Cold Calling
JUNE 9, 2019
That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. Successful sales professionals understand that technology is a must-have business tool. That’s still true, but cold calling has evolved as sales channels have evolved. Big mistake! Tradeshow Traps.
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