2010 Customer Service Hotels Marketing 
Hubspot Sales
SEPTEMBER 27, 2021
Who’s responsible for marketing materials? Creating Marketing Materials. Although franchisees are responsible for how they advertise and market themselves locally, the franchisor needs to offer the materials and overall guidance for how franchisees should do this. Franchisors are also responsible for national marketing.
Klozers
DECEMBER 21, 2016
Although only having an airbed, they compensated the traveller with the promise of a cooked breakfast, clearly targeting the lower end of the travel market. By 2010 they were up to 15 employees but still not taking off in business terms. This would never have happened if they hadn't developed and evolved their service along the way.
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