article thumbnail

The Sales Assessment Client Who Didn't Renew after All These Years

Understanding the Sales Force

He had a license to use OMG's Sales Candidate Assessments and, as most clients do, had renewed it each year. When we met for breakfast recently, he told me that he had a new VP of Sales and would not be renewing his license this year. Recommended" is not a license to automatically hire without further due diligence.

Hiring 228
article thumbnail

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Today, over 90% of B2B buyers require proof of bottom-line impacts / ROI on any significant investment, with over 81% expecting vendors to provide financial justification to earn the business (IDC 2011).