Score More Sales

MAY 23, 2012

Recently I spoke to Ron Kline, Director of Marketing for IBM’s Midmarket Division. Ron reminded me of the Chief Marketing Officer global study that was compiled after interviewing 1,700 CMOs about many of the issues the Smarter Commerce program works to tackle: How the social ecosystem can work well to support retail organizations.

Loyalty 201

Loyalty Retail Customer Lead Rank 201

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% Not only are more scrutineers at the table, but the demographics of the participants have changed. But is Gartner being overly optimistic? Click here to learn more.

Proposal 71

Proposal Decision Maker Lead Rank Lead Scoring 71

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% Not only are more “scrutineers” at the table, but the demographics of the participants have changed.

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

SocialSellinator

AUGUST 28, 2023

Table of Content List of the Top San Francisco Full-Service Digital Agencies Overview of the Bay Area as a hub for digital marketing Is It Worth Using a Marketing Agency? What Can a Marketing Agency Do for Me? What are the digital marketing services offered by the top marketing agencies?

Paid Content 98

Paid Content Social Media Marketing Lead Rank 98

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Partners in Excellence

MARCH 1, 2012

I just read the IBM 2011 Global CMO Marketing Study. It’s a must read for any sales and marketing professional. In a discussion of critical issues facing CMO’s there was no discussion of the Sales Function or how Sales and Marketing need to work together. Where is Sales? The new buyer is changing all the rules.

Marketing 121

Marketing Face-to-face Maximizer Demographics 121

SugarCRM

APRIL 13, 2023

Between 2012 and 2019, the percentage of salespeople meeting their annual quotas fell from 63% to 57%. AI use in sales is expected to increase across 2023 , according to 91% of marketing and sales leaders. It can help process information about a prospect’s needs, industry, budgets, timelines, behavior, demographics, etc.,

Top of Funnel 26

Top of Funnel Lead Rank Sales Qualified Lead Lead Scoring 26