The Coming Customer Data Tsunami: 3 Predictions for 2019
DiscoverOrg Sales
JANUARY 2, 2019
“Big data” is very 2012. Other demographics. While firmographic and demographic segmentation is important in determining a company’s fit or lead score, prospect intent is useful data for focusing marketing efforts, too. But big data has historically referred to gobs of behavioral data. Get up to speed on Intent data.
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