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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

“Big data” is very 2012. Other demographics. While firmographic and demographic segmentation is important in determining a company’s fit or lead score, prospect intent is useful data for focusing marketing efforts, too. But big data has historically referred to gobs of behavioral data. Get up to speed on Intent data.

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Behind, With or Ahead of the Social Marketing Flow

Increase Sales

To go beyond just surviving to actually thriving in today’s global market place suggest you may need to determine if you are behind, with or ahead of the social marketing flow. In 2012 this average budget expenditure is expected to drop to $5,000. Demographics of the potential customer determines where to run the campaign.

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It’s Exciting to Manage a Multi-Generational Workforce

No More Cold Calling

Who we are as individuals might be influenced by when and how we grow up, but there’s more to all of us than one simple demographic. Just consider the stereotypes about your own generation: Generation Z (1997–2012) was born with phones in their hands and are tech wizzes. Technology is king, and that’s their main focus.

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Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

Recently I spoke to Ron Kline, Director of Marketing for IBM’s Midmarket Division. Ron reminded me of the Chief Marketing Officer global study that was compiled after interviewing 1,700 CMOs about many of the issues the Smarter Commerce program works to tackle: How the social ecosystem can work well to support retail organizations.

Loyalty 201
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The Pipeline ? More than a Sale

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Her company’s sales training had focused on helping customers find emerging markets, gaps in an industry’s solutions to challenges and areas where IT should be entering in order to take advantage of the latest and most sustainable trends.

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Medical sales – tailoring sales to physician preferences – An STC Classic

Sales Training Connection

Personal preferences, communication styles, level of disease understanding, practice setting, local formulary control, disease specialty, and patient demographics, among others, shape the physician’s preferences for interaction. And with the ever-changing healthcare market space , selling to physicians is increasingly more difficult.

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Medical sales: tailoring sales to physician preferences – A Sales Tip

Sales Training Connection

Personal preferences, communication styles, level of disease understanding, practice setting, local formulary control, disease specialty, and patient demographics, among others, shape the physician’s preferences for interaction. And with the ever-changing healthcare market space , selling to physicians is increasingly more difficult.