The Coming Customer Data Tsunami: 3 Predictions for 2019
DiscoverOrg Sales
JANUARY 2, 2019
“Big data” is very 2012. Other demographics. TOPO’s research suggests that, as Intent Data goes mainstream and becomes more integrated, it will become part of the prospect lifecycle. Intent Data lets teams communicate with prospects earlier in the cycle: Your prospects are out there, right now, with a problem you can solve.
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