Zoominfo

FEBRUARY 25, 2018

A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Talking too much or not talking enough. Expecting instant results.

Social Media 147

Social Media Media B2B Marketing 147

Sales Hacker

AUGUST 8, 2018

A sales CRM is a foundational tool for modern sales organizations. Here’s a closer a look at the evolution of customer relationship management and where it’s headed. Neglecting your customers and ignoring their journey could easily sink your brand. What Do The Best Customer Relationship Management Systems Offer?

CRM 82

CRM Lead Rank Lead Scoring Trends 82

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Search less. Close more.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.”

Marketing 266

Marketing Strategy Eloqua Marketo 266

Cience

MAY 7, 2019

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. For example, if 100 high-quality leads convert into one appointment, then reaching out to 200 high-quality leads should give you 2 appointments.

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58

Sales Hacker

AUGUST 1, 2018

These unique features should be documented in a list of requirements, preferably in order of importance, before you begin shopping for a service. Related: 32 Omnichannel Technology Tools to Sell Anywhere, All the Time. Related: 36 Best Lead Generation Tools to Increase Leads by 300%. Why Switch to VoIP.

Scale 50

Scale System SalesForce NetSuite 50

Cience

MAY 7, 2019

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. For example, if 100 high-quality leads convert into one appointment, then reaching out to 200 high-quality leads should give you 2 appointments.

Ideal Customer Profile 40

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 40