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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Talking too much or not talking enough. Expecting instant results.

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The Evolution of CRM (And Where it’s Going) in the Future

Sales Hacker

Neglecting your customers and ignoring their journey could easily sink your brand. As explored in CMO’s 2018 Highlights & Insights Report , today’s buyers feel that customer service is the most important factor that impacts their purchasing decision. Generate data-driven insight and reports about customers.

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20 Clutch Sales Prospecting Tools for 2022

Crunchbase

But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Improve customer service. By doing this, you can quickly transition customers from a prospect to a paying customer. Founded date: 2011.

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Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Marketers thought that the new CRM software would solve their customer service and customer retention problems. But it’s only a tool. It can’t develop value propositions.

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The Four Errors to Avoid when Putting Together Your Resume (Part Three)

Mr. Inside Sales

Began ABC Company February 2014”. If you did leave the company for a better opportunity, then you can state that, but always explain any increased job responsibilities or positions: “Was recruited into a team lead role,” or “Was hired by ABC Company to head up new lead generation division.”

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Sales Leads – How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. Using them will be unproductive for your lead generation activities. In total, there will be fewer qualified leads than leads generated.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. Using them will be unproductive for your lead generation activities. In total, there will be fewer qualified leads than leads generated.