Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Expecting instant results.

Social Media 147

Social Media Media B2B Marketing 147

Sales Hacker

AUGUST 8, 2018

Neglecting your customers and ignoring their journey could easily sink your brand. As explored in CMO’s 2018 Highlights & Insights Report , today’s buyers feel that customer service is the most important factor that impacts their purchasing decision. Generate data-driven insight and reports about customers.

CRM 82

CRM Lead Rank Lead Scoring Trends 82

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. This worries me.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Improve customer service.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Cience

MAY 7, 2019

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. Using them will be unproductive for your lead generation activities. Total Addressable Market. Segmentation.

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58

Cience

MAY 7, 2019

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. Using them will be unproductive for your lead generation activities. Total Addressable Market. Segmentation.

Ideal Customer Profile 40

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 40

Sales Hacker

AUGUST 1, 2018

Related: 36 Best Lead Generation Tools to Increase Leads by 300%. This is one of the main reasons Nextiva is the best VoIP provider on the market today. You’ll be able to set up local numbers for each of your employees to help them better connect with prospects in their own markets. Why Switch to VoIP. Reliability.

Scale 50

Scale System SalesForce NetSuite 50