SBI Growth

MARCH 26, 2013

In a recent post , we talked about are you Mr. CMO or VP of Marketing keeping pace with the market. These are the questions we hear most often in marketing organizations. Let’s assume for today’s conversation you have the performance conditions for a level 5 marketing organization. Do I have the right team? How do I know?

Marketing 285

Marketing Scale Analysis Sales Qualified Lead 285

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

SBI Growth

AUGUST 15, 2013

Organizations that have achieved real sales and marketing alignment are as rare as unicorns. This is the time of year when leaders start mapping out 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” What percentage of leads should come from marketing?

Top of Funnel 282

Top of Funnel Marketing Lead Generation Face-to-face 282

A Sales Guy

DECEMBER 3, 2013

For 2014, I’m predicting it will be the year of execution and strategy and most companies won’t be ready. Content marketing is redefining lead generation, SEO and branding. You need to know if you’re going to partner with marketing and leverage a content marketing strategy and if so, HOW?

Strategy 115

Strategy InsideView Hiring Social Media 115

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Expecting instant results.

Social Media 147

Social Media Media B2B Marketing 147

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

No More Cold Calling

NOVEMBER 21, 2013

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? If so, you can forget about exceeding quota in 2014. You can probably guess what the vice president of sales told his team: Just ignore all leads from marketing, because they suck.

Sales Qualified Lead 263

Sales Qualified Lead Lead Rank Lead Scoring Leads 263

SBI Growth

NOVEMBER 28, 2013

With it, you identify areas to improve so your team can make 2014’s number. It will also provide steps to undertake for making 2014’s number. What to do for 2014? Facilitate a meeting between sales and corporate leadership to propose your approach for ensuring 2014 strategy execution. Lead Generation.

Lead Rank 275

Lead Rank Lead Scoring Sales Leadership Proposal 275

SBI Growth

DECEMBER 25, 2013

A top trend in B2B marketing is the adoption of the Marketing Operations role. Innovative CMO and CIO pairs will throw out the rule book when it comes to IT''s support of Marketing. The best marketers will understand that "Content Marketing" does not equal "Thought Leadership".

B2B 325

B2B Enterprise Enterprise Analytics 325

SBI Growth

NOVEMBER 15, 2013

Your world-class marketing machine is not delivering the return on the investment. The marketing lead conversion rate is not even close to a 30% revenue contribution. The competencies required by Sales for Marketing to be successful are just not there. Does the CSO/VP of Sales even understand how Marketing works?

Sales Qualified Lead 312

Sales Qualified Lead Ideal Customer Profile Referrals Incentives 312

SBI Growth

AUGUST 17, 2013

The CEO realized it was time to reinvent the Marketing organization. The key to marketing transformation is creating a measurable, customer-centric, market-driven organization. Are you contributing 30% of the revenue via marketing driven campaigns? Martyn is a board member for the Chief Marketing Officer Council.

Ideal Customer Profile 328

Ideal Customer Profile Hiring Lead Rank Analysis 328

SBI

MARCH 5, 2013

What if today you were given notice that your sales quota will double in 2014. You are not allowed to hire new reps, nor can you rely on new products or new markets to hit the number. You don’t need anyone else to insist that you significantly increase revenue in 2014. I’m betting your answer is YES. How on earth will you do it?

Revenue 127

Revenue Hiring Decision Maker CRM 127

SugarCRM

JANUARY 7, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Benefit 35

Benefit Marketing Lead Nurturing Social Media 35

SugarCRM

APRIL 8, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Social Media 46

Social Media Media Marketing Compensation 46

SBI Growth

AUGUST 13, 2013

Or sales recruiting to staff a new go-to-market channel. And if marketing-related sales issues are being fixed, Marketing foots the bill. To learn how other top companies fund initiatives, register for this event: How To Make Your Number in 2014: A Sales Strategy You Can Execute. Or a redesigned compensation plan.

Hiring 288

Hiring Incentives Incentive Benefit 288

SBI Growth

AUGUST 12, 2013

Marketing leaders are under great pressure these days. The field is clamoring for leads and the CEO is demanding results. More often than not, I find marketers take the “Ready, Fire, Aim” approach to lead generation. Developing lead generation capabilities is essential. MARKET POTENTIAL.

Lead Gen 282

Lead Gen Ideal Customer Profile Leads Marketing Qualified Lead 282

SugarCRM

MAY 27, 2014

The post Seven Things I Learned at Digital Summit 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Events Social Media'

Social Media 43

Social Media Email Marketing Lead Generation Media 43

Sales 2.0

AUGUST 17, 2014

” I’m the marketing director here. So this is how you follow up on inbound leads. It was all about metrics around lead generation. There was no way we would need something like this in 2014. ” That was the point where he lost me. “Uh yes, dude, we have clients!” ″ to me.

Social Selling 322

Social Selling Webinar Metrics Follow-up Lead Rank 322

SBI Growth

AUGUST 30, 2013

Yet most organizations struggle to generate truly sales-ready leads. In this post I want to walk you through the 7-steps to building a lead generation machine. Register here for SBI’s 7 th Annual Research Project and find out how your World Class peers plan to make the 2014 number. It fuels the marketing machine.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

SugarCRM

MARCH 17, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post 12 Reasons You Should Prioritize Social Selling in 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Social Selling 48

Social Selling Social Media Compensation Lead Generation 48

SBI Growth

DECEMBER 30, 2013

Marketing leaders should feel great about having a solid marketing plan locked in. Proactively embrace sales kick-off to validate and generate momentum for the plan. This is the first major interaction between sales and marketing. The Top 3 Mistakes for Marketing at Sales Kick-off. Don’t sit it out.

Face-to-face 300

Face-to-face Lead Rank Lead Generation Google 300

Pointclear

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Study Lead Behavior.

Buyer 189

Buyer Buyer Persona Buying Cycle Sales Qualified Lead 189

Pointclear

OCTOBER 9, 2013

An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire.

Follow-up 230

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 230

SugarCRM

MARCH 14, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. frame style="none"] [/frame].

Social Media 36

Social Media Email Marketing Compensation CRM 36

Nutshell

OCTOBER 21, 2019

The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. Buyers will always place more trust in a salesperson who treats them like a human being, not just a phone number on a lead list. That’s why I see empathy as a superpower in marketing and sales.

Demand Generation Agencies 90

Demand Generation Agencies Marketing Top of Funnel Demand Generation Targets 90

SBI Growth

DECEMBER 22, 2013

Specifically: Problem - Marketing does not generate enough demand. Choice - Accept it, complain about marketing or generate your own leads. Result of Acquiring the New Capability - Once your team has learned to generate their own leads it becomes second nature. No more complaining that leads are bad.

Scale 282

Scale Exercises Compensation Follow-up 282

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI

JULY 16, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Geoff: Hushly is a software tool that helps B2B marketers to amplify content reach by up to 5,000% and increase close rates by up to 1,000%.

Lead Rank 139

Lead Rank Up-Sell Marketing Qualified Lead Revenue 139

Nutshell

MAY 21, 2021

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. What rescued me was something called “content marketing.” Part 2: It Got Better.

Marketing 62

Marketing Hiring Lead Rank Lead Scoring 62

Close.io

AUGUST 21, 2019

Founded in 2008, Twilio reached $100 million in annual revenue in 2014 and $600-plus million in 2018. Platform startups often struggle to nail niche markets because customers can do so many things with it. Platform startups often struggle to nail niche markets because customers can do so many things with it.

Customer 91

Customer Lead Generation Marketing Qualified Lead Health Care 91

Smooth Sale

JUNE 15, 2022

This document should contain detailed marketing plans, financial projections, specifics about your target market, and related matters. A 2014 study concluded that entrepreneurs that write formal business plans receive more funding than if they had no plans. Product-Market Fit : What Do Investors Look For In Businesses?

Hiring 78

Hiring Proposal Enterprise Enterprise 78

SBI

MARCH 29, 2015

This week, Nancy profiles Hushly , a smart marketing tool that increases the ROI on your gated-content and lead generation. That’s when it becomes a lead that goes into your marketing automation or CRM system. You will still capture a lead. Get to know your sales tools in just 2 minutes a week.

Lead Capture 50

Lead Capture Lead Gen Lead Generation ROI 50

Customer Centric Selling

OCTOBER 20, 2014

If you were thinking you were going to rely on 2014 carryover, then it''s the end of January and nothing has closed, you are late to the party. This is the final quarter of 2014. Discounting - what has it cost you in 2014? Vertical Markets - are you having greater success in one vertical versus another? Step 5: Tactics.

Hoovers 94

Hoovers Jigsaw Webinar Metrics InsideView 94

SBI Growth

AUGUST 29, 2012

Is your lead generation team generating enough leads for the sales force? Are you launching a new product and need to ensure a certain level of market penetration in year one? Which parts of your sales organization are going to grow, contract, or remain the same in 2013 & 2014?

Compensation 257

Compensation Penetration ROI Distribution 257