CMO: Sales People are Cavemen
SBI Growth
NOVEMBER 15, 2013
Accepting a Sales Qualified Lead (SQL) and maximizing the value requires new competencies. That means 70% of the sales team is unable to maximize the value from marketing. Incent them correctly and you get what you want. Mis-align incentives and you get nothing. The plain fact is that the rep is a sales caveman.
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