Pointclear

SEPTEMBER 29, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Click here for part 1 & part 2.).

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Cincom Smart Selling

MARCH 11, 2016

As a channel manager, you know that your indirect sales channel can be an excellent source of revenue. Unfortunately, it can also introduce new elements of chaos into your organization that extend beyond the channel management team. Are our sales incentives working? Is there a lot of business in the pipeline?

Channels 54

Channels Video Face-to-face Licensing 54

Pointclear

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0.

Outbound 169

Outbound Inbound Telemarketing Education 169

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Buying cycles are changing.

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Pointclear

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. It's a sales AND marketing strategy supported by a process managed by people and enabled by technology.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Lead Rank 100

Pointclear

SEPTEMBER 24, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Have a coordinated effort that involves both marketing and sales.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

LeadBoxer

MARCH 28, 2021

We learned in 2015 that Millennials are now considered the largest generation in the workforce, passing Boomers. So, what’s the best forward-thinking approach to increase engagement with Millennials and create more leads? According to HIPB2B , 86% of millennials prefer to not engage with sales until the middle of the buying process.

Strategy 98

Strategy Customer Demographics Analysis 98

Velocify

OCTOBER 17, 2017

If you aren’t seeing emoji use increase in your daily communication, allow me to introduce some metrics into the mix: Since 2015, there has been a 777% increase in the use of emojis by marketers. As sales reps are busy working their list of contacts, time is certainly on their mind. 5) 41% Say they use emojis because it is faster.

Customer 75

Customer Real Estate Licensing Buying Cycle 75

Pointclear

MAY 7, 2015

Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100